90% of Startups Fail.
Not because founders don't work hard - but because they
build products nobody wants.

90%

of startups fail because founders build products nobody wants.

Not you. If you are actually considering learning what it takes to win instead of falling for the "if we build it they will come" myth, you are already ahead of the game.

Startup success boils down to one truth. Fastest team to learn, wins. Not the smartest, not the cleverest, not the richest. Just the team that learns, iterates, and executes faster than everyone else.

Starting a StartUp isn't a feel-good startup manifesto; it's a battle-tested framework built for founders who want results (and are willing to do the hard work).

With two decades of experience founding successful startups with multi-million dollar exits and mentoring hundreds of entrepreneurs, James Sinclair has developed a methodical, practical, step-by-step guide to winning in the real world.

No theory. No fluff. No excuses.

Before you write a single line of code, hire an engineer, or spend a dollar on development, you'll learn how to validate your idea, deeply understand your market, and build something people actually want and will pay for. Because distribution beats product every time, and customer trust isn't given - it's earned, one strategic step at a time.

This is your guide that takes you from zero to paying customers without wasting time, money, or sanity. Real, actionable insights to avoid the costly mistakes that sink most first-time founders.

Startups aren't about ideas. They're about execution. This book will show you how to execute like your future depends on it. Because it does.

What You'll Learn

Why most startups fail (and how to avoid their mistakes)

How to validate your idea without writing code

Where to find your first paying customers

When to ignore traditional startup advice

Which startup metrics actually matter

How to use AI as your secret weapon

Who is this book for?

Learn the tools and strategies used by top founders
to launch and scale startups that thrive

First-Time
Founders

You have a great idea but feel overwhelmed by the prospect of turning it into a successful business. You need a clear, actionable roadmap to move forward with confidence.

Technical
Founders

You're great at building but need help ensuring you're building the right thing. Learn how to validate ideas before writing a single line of code.

Non-Technical
Founders

You understand business but worry about the technical side. This framework helps you validate and launch without getting lost in the technical details.

Pre-order Now and Get Exclusive Bonuses

Startup Framework Worksheets

Step-by-step worksheets to implement everything you learn

Private Founder Community

Connect with other founders using the framework

Launch Strategy Template

The exact template for launching your startup

AI for Startups Guide

How to use AI to accelerate your startup

What Founders Are Saying

Ready to Build Something People Want?

Pre-order on Amazon

Launching September 30th, 2025