Starting A StartUp
Distribution Opportunities

A comprehensive guide for first-time founders, written by serial entrepreneur James Sinclair. This battle-tested roadmap helps founders validate ideas, understand markets, and build products people actually want. Coming Fall '25.

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Build a winning team, create something people want and are willing to pay for, do it fast, keep it lean. That's the whole playbook.

BOOK DETAILS

TITLE

Starting A StartUp

AUTHOR

James Sinclair

PUBLICATION

September 30th, 2025

ISBN

9781774586396

MARKET REACH

NEWSLETTER SUBSCRIBERS

140,000+

SOCIAL FOLLOWING

250,000+

MONTHLY WEBSITE VISITORS

35,000+

FRAMEWORK DOWNLOADS

1M+

DISTRIBUTION

PUBLISHER

PageTwo

BULK SALES

Available

INTERNATIONAL RIGHTS

Available

FORMAT

Hardcover, Paperback, eBook

TARGET AUDIENCE & MARKET FIT

Primary

First-time founders aged 25-45 building tech startups

Secondary

Startup accelerators and incubator programs

Tertiary

Business schools and entrepreneurship programs

READERS OF

"The Lean Startup"

by Eric Ries

"Zero to One"

by Peter Thiel

"The Startup Owner's Manual"

by Steve Blank

WHY THIS BOOK WILL MOVE

Captures an Emerging Market

  • Tech layoffs created 160,000+ potential founders in 2023
  • AI tools reducing technical barriers to entry
  • Growing interest in bootstrap/sustainable startup models

Fills a Critical Gap

  • Most startup books are either too theoretical or too technical
  • First book to provide step-by-step framework for non-technical founders
  • Addresses modern challenges (AI, distribution, sustainable growth)

Built-In Marketing Engine

  • Direct access to 210,000 engaged subscribers
  • Proven content that converts
  • Active speaking calendar at major accelerators
  • Strong social media presence
  • Regular media appearances
  • Social posts earn 1k+ likes, strong audience engagement

Multiple Revenue Streams

  • Book sales
  • Workbook companions
  • Online courses
  • Speaking engagements
  • Corporate training

SALES CHANNELS

Direct to Consumer

Through newsletter and social platforms

B2B

Accelerators, incubators, entrepreneurship programs

Education

Business schools, entrepreneurship courses

Corporate

Innovation departments, tech companies

Retail

Business section of major bookstores

GO-TO-MARKET STRATEGY

Pre-Launch

  • Early access for newsletter subscribers
  • Review copies to accelerators and incubators
  • Influencer outreach campaign
  • Podcast tour

Launch

  • Multi-platform social media campaign
  • Live event series at major tech hubs
  • Corporate bulk purchase program
  • Educational institution outreach

Post-Launch

  • Continuous content marketing
  • Speaking tour
  • Workshop series
  • Case study releases

About James Sinclair

James Sinclair is the founder's founder. A serial entrepreneur with multiple exits who thrives in the chaos of early-stage startups. Where ideas are half-formed, and nothing is certain, James is the guy they call to help founders battle through the messy middle, uncover the real potential, and transform ideas into something customers actually want to buy.

BOOK EXCERPTS

From the Introduction

A step-by-step framework for validating your idea, understanding your market, and building a product people want...

From "Let's Fucking Go"

The raw, unfiltered truth about what it really takes to build a successful startup...