Starting A StartUp
Distribution Opportunities
A comprehensive guide for first-time founders, written by serial entrepreneur James Sinclair. This battle-tested roadmap helps founders validate ideas, understand markets, and build products people actually want. Coming Fall '25.
Download Distribution Kit
Build a winning team, create something people want and are willing to pay for, do it fast, keep it lean. That's the whole playbook.
BOOK DETAILS
TITLE
Starting A StartUp
AUTHOR
James Sinclair
PUBLICATION
September 30th, 2025
ISBN
9781774586396
MARKET REACH
NEWSLETTER SUBSCRIBERS
140,000+
SOCIAL FOLLOWING
250,000+
MONTHLY WEBSITE VISITORS
35,000+
FRAMEWORK DOWNLOADS
1M+
DISTRIBUTION
PUBLISHER
PageTwo
BULK SALES
Available
INTERNATIONAL RIGHTS
Available
FORMAT
Hardcover, Paperback, eBook
TARGET AUDIENCE & MARKET FIT
Primary
First-time founders aged 25-45 building tech startups
Secondary
Startup accelerators and incubator programs
Tertiary
Business schools and entrepreneurship programs
READERS OF
"The Lean Startup"
by Eric Ries
"Zero to One"
by Peter Thiel
"The Startup Owner's Manual"
by Steve Blank
WHY THIS BOOK WILL MOVE
Captures an Emerging Market
- Tech layoffs created 160,000+ potential founders in 2023
- AI tools reducing technical barriers to entry
- Growing interest in bootstrap/sustainable startup models
Fills a Critical Gap
- Most startup books are either too theoretical or too technical
- First book to provide step-by-step framework for non-technical founders
- Addresses modern challenges (AI, distribution, sustainable growth)
Built-In Marketing Engine
- Direct access to 210,000 engaged subscribers
- Proven content that converts
- Active speaking calendar at major accelerators
- Strong social media presence
- Regular media appearances
- Social posts earn 1k+ likes, strong audience engagement
Multiple Revenue Streams
- Book sales
- Workbook companions
- Online courses
- Speaking engagements
- Corporate training
SALES CHANNELS
Direct to Consumer
Through newsletter and social platforms
B2B
Accelerators, incubators, entrepreneurship programs
Education
Business schools, entrepreneurship courses
Corporate
Innovation departments, tech companies
Retail
Business section of major bookstores
GO-TO-MARKET STRATEGY
Pre-Launch
- Early access for newsletter subscribers
- Review copies to accelerators and incubators
- Influencer outreach campaign
- Podcast tour
Launch
- Multi-platform social media campaign
- Live event series at major tech hubs
- Corporate bulk purchase program
- Educational institution outreach
Post-Launch
- Continuous content marketing
- Speaking tour
- Workshop series
- Case study releases
About James Sinclair
James Sinclair is the founder's founder. A serial entrepreneur with multiple exits who thrives in the chaos of early-stage startups. Where ideas are half-formed, and nothing is certain, James is the guy they call to help founders battle through the messy middle, uncover the real potential, and transform ideas into something customers actually want to buy.
BOOK EXCERPTS
From the Introduction
A step-by-step framework for validating your idea, understanding your market, and building a product people want...
From "Let's Fucking Go"
The raw, unfiltered truth about what it really takes to build a successful startup...